H-E-B bringing new concept store to Houston

4/23/2010
Info from Houston Chronicle


San Antonio–based H-E-B is planning its third location in The Woodlands, and is preparing to open its new concept store, Joe V’s Smart Shop, in Houston. The grocer has purchased 15 acres in The Village of Alden Bridge at FM 1488 and Kuykendahl Rd. in The Woodlands for a future location.

Joe V’s will be a smaller grocery, carrying about 9,000 items, compared with a traditional supermarket’s 37,000. The chain will provide produce and self-serve meat, as well as seafood and bakery departments.